$3 Movies This Weekend, with Hope More Viewers Coming to Wisconsin Theaters Soon

On National Movie Day only, movie tickets will cost less than half the price of popcorn!

If you’ve never heard of Cinema Day, you’re not alone. This Saturday, Sept. 3 is the first-ever nationwide celebration, a push by the Motion Picture Foundation to draw moviegoers to theaters this Labor Day weekend. Traditionally, the late summer three-day weekend is among the slowest of the year for the “big screen”.

To celebrate, many chains are offering $3 deals in more than 3,000 theaters and on 30,000 screens.

AMC and Regal Cinemas are both participating, along with smaller local operators, such as Wisconsin Marcus Theaters. Tickets will be No more more than $3 for each screening, in all formats.

“Humans crave social interaction, and seeing a movie in a theater is a social experience,” said Tom Reichelt, area general manager at Marcus Theaters, Christina Lorey, associate editor of UpNorthNews.

“Labor Day weekend has plenty of movie choices and with $3 admission on National Movie Day, we expect audiences of all ages,” Reichelt said.

Managers like Tom hope, if successful, that National Movie Day will be just the start of a box office rebound.

“It’s going to be an exhilarating fall and winter in movies,” he added enthusiastically. “With blockbusters like ‘Avatar: The Way of Water’ and ‘Black Panther: Wakanda Forever’ as well as ‘Lyle, Lyle Crocodile’ and ‘Puss in Boots’ for families, there’s something for everyone!”

Tom says last year’s “SpiderMan: No Way Home” and this summer’s “Top Gun: Maverick” were two of the most successful films for Wisconsin theaters since the pandemic.

“But there have been so many films that have created energy, excitement and attendance,” he added.

Ahead of the National Movie Day broadcast, moviegoers will get a sneak peek at the biggest movies soon to be released from more than a dozen major movie studios.

Some chains, like Marcus, also offer deals on concessions, like $3 fountain drinks and $5 beer.

Click here to find a participating theater near you!

Alfonso E. Cramer