The $12 Trust Experiment: How to Vet an Internet Collaborator Before You Build Together
Photo: Luka Peternel, CC BY-SA 4.0, via Wikimedia Commons
Somewhere in a Discord server right now, two people who have never met in person are about to decide to build something together. Maybe it's a niche newsletter. Maybe it's a side project on a domain one of them has been sitting on since 2019. Maybe it's the next thing that actually makes money, unlike the last three ideas that died in a group chat.
The internet has made finding collaborators absurdly easy. It's made vetting them just as easy to skip. And skipping it is how you end up six weeks deep into a project with someone who ghosts the moment the work stops being fun.
So before you commit, run them through what we call the Dot Friend test. It's not a background check. It's a series of small, low-stakes moments that reveal how someone actually operates.
The Green Flags Worth Noticing
Good collaborators are usually obvious in hindsight, but the signals show up early if you're paying attention.
They reply to the boring messages. Anyone answers hype. The person who responds to "hey, can you look at the footer copy" within a reasonable window is showing you how they'll behave when the project hits its first snag.
They disagree with you—politely. If your potential partner agrees with every idea you pitch, you don't have a collaborator. You have an audience. The best internet friends I've built with have told me my idea was half-baked, explained why, and then helped me fix it.
They have receipts. A portfolio, a past project, even a GitHub with a handful of dusty repos. You're not checking for talent so much as evidence that this person finishes things.
They're consistent across platforms. Someone who's chill in DMs but sours in public threads, or vice versa, is showing you two versions of themselves. You'll eventually meet both.
The Red Flags That Don't Feel Like Red Flags Yet
Some warning signs disguise themselves as enthusiasm.
The idea person. They have ten concepts a week and zero follow-through. You'll do all the building while they provide "vision." Vision doesn't pay for the hosting.
The timeline blurrer. Ask them when they can deliver something small. If the answer is always "soon" with no date attached, that vagueness scales. Big deadlines will dissolve exactly the same way.
The credit collector. Pay attention to how they talk about past collaborations. If every past partner was the problem, congratulations—you've just met the next problem.
The monetization-first brainstormer. It's fine to want money. But if every conversation jumps to revenue splits before a single line of work exists, they're negotiating a deal, not starting a friendship.
The $12 Trust Experiment
Here's the cheapest, most revealing test we know: split a domain renewal.
A .com renewal runs somewhere around twelve bucks a year. Offer to go halves on one—either for a project you're actually considering, or just as a trial run. Then watch what happens.
Does Venmo you the $6 promptly? Green flag. Does it take three weeks and two reminders? Now you know how money will flow in this partnership before any real money exists. Do they start suggesting you cover it "and they'll get you back on the next one"? Run.
It sounds silly, but the $12 experiment compresses months of collaboration dynamics into a single transaction. Money is where internet friendships go to be tested. Better to learn someone's payment habits when the stakes are a lunch order than when there's ad revenue on the table.
Small Stakes Before Big Stakes
Beyond the domain test, build a ladder of small commitments:
- Co-write one article or one landing page. See how they handle feedback and edits.
- Ship something in 48 hours. A tiny tool, a joke site, a one-pager. Deadlines reveal character.
- Fix a problem together. Nothing bonds or breaks a partnership like debugging at 11pm.
If someone clears all three ladders plus the renewal split, you've got more evidence about this person than most people have about their gym partners, their neighbors, or honestly, some of their cousins.
When the Test Says Yes
When someone passes, don't let the momentum fool you into skipping the boring part: write down the arrangement. Who owns what percentage? Who pays for what? What happens if one of you wants out? A two-paragraph note in a shared doc feels unromantic now and priceless later.
The internet is full of people who will hype you up. It's rarer—but not rare—to find the ones who show up, split the twelve bucks, and stick around for the unglamorous middle of a project. When you find one, hold onto them.
That's the whole Dot Friends philosophy, really. Good collaborators aren't found. They're recognized, tested gently, and then never let go.